A Space Transformed to Foster Human Connection

For the occasion, the SINGA Paris offices were completely transformed. Fairy lights, carefully curated decorations, and the subtle scents of handmade creations set the tone. Visitors were invited to slow down, wander, and engage in conversations with the creators, discovering each stand through genuine encounters. Whether alone, with family, or among friends, everyone experienced a moment suspended in time.

SINGA Entrepreneurs at the Heart of the Market

At the core of the event were the entrepreneurs supported by SINGA Paris, who came to share not only their creations, but also the values and causes that drive their work.

• Sylvia Assomou, founder of Les Imparfaites, reimagined jam as a bold aperitif experience, designed to bring people together and celebrate shared moments.
• Through Davood, Davood Maeili offered a visual and emotional journey through his photographic work, exploring memory, childhood, and life paths between Iran and France.
• Marghuba Safi, founder of MARGHOOB, presented her handmade natural soaps, crafted from traditional Afghan ingredients such as saffron and black cumin, and rooted in a strong commitment to women’s dignity and independence.
• Finally, Azalia Moradi, through Maison Nava, highlighted a circular and inclusive approach to fashion, combining craftsmanship, intercultural dialogue, and social impact.

Each stand told a story, and every exchange became an invitation to support projects driven by meaning and purpose.

A Sensory and Human Experience

Throughout the market, visitors were invited to taste, touch, smell, and allow themselves to be surprised. Conversations, smiles, and discoveries created a rich sensory and emotional journey, where the spirit of Christmas was felt less in the accumulation of gifts and more in the depth of human connection.

Consuming with Purpose, Celebrating with Meaning

Beyond the festive atmosphere, this Christmas market reminded us that another way of consuming is possible. By highlighting socially engaged entrepreneurs and valuing life stories and craftsmanship, the event offered everyone the opportunity to make more conscious, values-driven choices without giving up on joy.